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About BMW Motorcycles of Portland

The Abbreviated History…



In 2004, Madelyn and Scott Russel opened BMW Motorcycles of Western Oregon in Eugene.

The motorcycle community responded in fantastic fashion with over 400 attending the grand opening celebration in over 100 degree heat. From that day forward, the whirlwind of business and success seen in the Eugene store put into motion BMW’s review of dealerships in Oregon.

Shortly thereafter, BMW announced that they wanted to put another motorcycle dealership on the westside of the Portland metro area. Knowing that a good portion of their business was traveling over a hundred miles to visit the Eugene store, Madelyn and Scott considered the notion of a second location.

Through encouragement from many BMW customers in the Portland area, the Russells put in a proposal to BMW for a westside location in the fall of 2006. As with Eugene, BMW approved their proposal in short order and by April of 2007, BMW Motorcycles of Western Oregon, Tigard opened its doors.

Then in 2021, the Russells chose to sell their dealerships to another BMW enthusiast and dealership owner, Vance Harrison. In September 2021, BMCWOR was renamed as BMW Motorcycles of Portland and joined the Cascade Moto Group. Our small store now has access to a wider selection of European motorcycles than ever before. Join us on an amazing journey with fun events, epic rides and awesome new bikes.

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